My work consists of video and installation, I choose to show my work in this way as it gives it the opportunity to become more of a performance or an event. I am interested in tacky, kitsch, and bad taste particularly early 2000’s ‘girl’ culture – an era I grew up in, surrounded by an artificial, consumer-friendly femininity.

My work investigates different categories of femininity which are presented to us at a young age, ie. ‘tomboy’ and ‘girly girl’. These ideas of femininity can be found in many games and magazines aimed at girls, prescribing very rigid ideas of what women can become. Though my practice can be quite varied in media, it follows similar themes, predominantly femininity in its different forms.

I have been inspired by the work of Rachel Maclean and the themes she uses within her work, she often gives a satirical view on consumer culture amplified by her caricature of a sickly sweet female.

Music has become crucial to my videos, I currently use ABBA music as audio. Though their music comes from the 70’s it is still known today with cheesy connotations, particularly due to the two ‘Mamma Mia’ films, their music is massively mass produced and not always taken seriously. My use of their songs is always sped up or distorted in some way to give the music a more artificial and over edited impression.

The videos I make are currently shown on computers screens as I want to have an appropriate use of technology in keeping with the early 2000’s influences to my work. In terms of process, my current videos are an appropriation of online games and also uses platforms such as The Sims as a tool to create new content. The videos are created by screen recording live game play and then edited using iMovie, I find this software’s built in effects work well with my low tech style of video. Both The Sims and iMovie can give quite a low tech and overly edited overall impression which I find sits well with my interest in early 2000’s culture.


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